New Retail Brand Makes Fashionable Safety Clothing for Bicyclists, Ryan Seacrest is Helping Men Look Dapper and More!

Summer is winding down and coming to an end. Relax and read about the new companies making a difference in this week’s technology, fashion and retail news.

August15Image-New online retail brand Betabrand is bringing a whole new meaning to wearable technology. Don’t believe that a shirt could save your life? Think again! Inspired by those who bike to work, Betabrand invented comfortable and fashionable reflective clothing so you can make it to and from work safe and sound. Fashionistas everywhere rejoice – this could be the end of the ugly bright orange reflective bibs! [Refinery29]

Ryan Seacrest is perhaps best known for being the host of American Idol, his radio show and serving as a keystone on Hollywood red carpets, but it’s also worth noting that he’s been impeccably dressed in suits across the board – and the fashion industry has noticed! Seacrest has finally launched a men’s suit line, for which he has had to approve every item, fabric and fit. The line will be sold exclusively at Macy’s. [The Cut]

While many social networks and apps aim to connect people with their friends, a new app called Kindly does just the opposite. The app provides anonymous users a mobile network of compassionate and helpful listeners. After 15 minutes, the “conversation” comes to an end with the option of sending a friend request to the listener. Whether you’re having a mid-life crisis, need a pep talk or just want a sounding board to provide new perspective, maybe a little talk with a stranger will do just the trick! [Mashable]

Swarovski is best known for crystal glass chandeliers, sculptures and jewelry, but they are now sponsoring The Academy’s Hollywood Costume Exhibit.  From October 2nd – March 2nd, the Los Angeles exhibit will feature more than 145 of Hollywood’s most iconic costumes. There’s something for everyone, from Dorothy’s ruby red slippers to outfits from recent movies like “The Hunger Games” and “The Great Gatsby”.  This museum exhibit alignment will help Swarovski create an extended aura of prestige, but will also draw attention and give credit to the people who have labored over the many behind-the-scenes, but essential, elements in film. [Luxury Daily]

Ever heard of faucet couture? Now you have! Faucet brand Brizo is introducing this new concept to their ad campaign by using high fashion as a foundation for marketing their premier faucets. Only time will tell if this will be a successful campaign movement, but we hope it catches on and makes appliance shopping just a little more fun! [Luxury Daily]


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